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Research papers

The measurement of fashion

ICI Fibres' products are sold to a variety of industries, but this paper is concerned only with the apparel textile trade. The position of ICI in this trade is shown in a highly simplified diagram of the main stages in the textile pipeline from fibre...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: J. l. Harrison, A. M. Hughes
December 4, 1974
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Citation

Harrison and Hughes (1974a, December 04). The measurement of fashion. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-measurement-of-fashion


Research papers

The application of consumer research to marketing synthetic fibres

The 1960's have marked dramatic growth in consumption of fully-synthetic fibres. In 1960 they accounted for only of the consumption of the world's textile industries - by 1969 over 20/0 of fibre used was synthetic, consumption being concentrated in...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Authors: S. J. Dobbie, J. l. Harrison
September 1, 1970
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Citation

Dobbie and Harrison (1970a, September 01). The application of consumer research to marketing synthetic fibres. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-application-of-consumer-research-to-marketing-synthetic-fibres